Raised in a country where indie-pop has little infrastructure, Javi has carved out space for himself through relentless DIY work, with his creative guerrilla marketing campaigns like handcrafted art giveaways, pop-up shows, influencer campaigns and even home-made cryptic video games to build hype for his upcoming releases.

After his recent nomination for 2025 Premios Estela, Jimenez keeps putting in the work to promote his debut album, with a self produced sold-out release show in his hometown, and a wide array of media coverage on national TV, radio and music blogs, Javi is solidifying his presence in the Latin alt-pop landscape, with a fresh voice that’s ready to cross borders.