Raised in a country where indie-pop has little infrastructure, Javi has carved out space for himself through relentless DIY work, with his creative guerrilla marketing campaigns like handcrafted art giveaways, pop-up shows, influencer campaigns and even home-made cryptic video games to build hype for his upcoming releases.

His singles “Haunt Me” and “better without u” have each surpassed 30K streams, fueled by organic growth on TikTok and and strong support from local radio and fans. Recently nominated for 2025 Premios Estela awards, and having opened for acts like Carlos Sadness, Javi is solidifying his presence in the Latin alt-pop landscape, with a fresh voice that’s ready to cross borders.